Is it an effective social media practice to post the same post across all social media networks, multiple times during a day or week?
This is a question I’ve been curious about, so when I got the opportunity to speak with Pam Moore, a Top 10 Social Media Power Influencer according to Forbes, best-selling author and CEO and Co-Founder of Marketing Nutz, a full service social brand, digital marketing and conversion optimization agency, I asked her just that.
What was her advice?
Using Social Media the Right Way
“This is actually the area I really feel passionate about. I think it’s the difference between really looking at what are your goals and why are you doing what you’re doing and if you really answer the question of why. Why are you engaging in the social networks in a specific way?” replied Moore.
She further explained that she sees a lot of brands that would have a hard time answering the question: “Why are you engaging in the social networks in a specific way,” with any answer other than saying they’re trying to keep their influence score up or they’re trying to execute some type of objective that is all about them.
“I’ve heard some people say that a tweet only lasts 10 to 15 seconds, and they send those tweets 24 hours a day, the same tweets every day, because they feel the need to always have a constant stream of communication,” Moore says.
She said she has tweets that have been retweeted that are weeks or months old. She currently has a tweet that is going through its tenth life that was originally tweeted about two months ago. According to Moore, if you provide good content and you are focused on your audience, then you can spend more time creating really rich content and engaging in a very authentic way with your audience. She said if you focus on great content and authentic communications, retweets will come naturally and have a long life.
Moore explained that it comes down to the questions of where do you want to invest your time, what are your goals? Then you can figure out a course of how you’re going to get there. It truly comes down to choosing what you want your brand to be. What do you want your brand persona to be? Do you want to look like a robot that tweets the same things over and over, or do you want to show that there are humans behind that Twitter handle? Moore suggests the latter.
According to Moore, while it may look like she spends a lot of time online and on Twitter each day creating real, authentic engagements, in reality she is typically only engaging with social media for an hour or two a day, depending on whether events or the Get Real Twitter Chat radio show is going on.