How to Create the Best Images for Content Promotion

Do you know why images in your content deserve more effort than simply adding the first relevant stock photo you find? Content with images gets 94% more views and is 40 times more likely to get shared! […]

How to Create an Intro Your Prospects Can’t Ignore

Do you want more of your web visitors to turn into qualified leads? Tony Haile, CEO of Chartbeat, analyzed a billion webpage visits and found that 55% of web page visitors spend less than 15 seconds on a page. […]

How to Generate More Qualified Leads with Limited Budget, Time, & Planning

Are you being asked to generate more leads without being given more resources to do so? Here’s how you can use themes to get more leads with limited resources. B2B marketers state that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. [...]

Why Content Marketing Just Isn’t that Important

CMOs say that building up content marketing is the second most important initiative, second only to measuring ROI. Yet most marketing organizations don’t have a culture that reveres content creation. […]

8 Steps to Create Your B2B Content Marketing Strategy

How important is your content marketing strategy? CMOs at technology companies report that building up content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. Yet 70% of marketers lack a consistent or integrated content strategy. Even though most B2B marketing teams believe content [...]

Creating a Content Marketing Strategy That Gets Results

Do you feel that your content marketing strategy isn’t providing the results you are hoping for? 51% of marketers tell Forrester Research that their content marketing efforts are only somewhat effective and an astounding 87% of B2B marketers admit that they struggle to produce content that truly engages their buyers. [...]

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