Do you know why images in your content deserve more effort than simply adding the first relevant stock photo you find? Content with images gets 94% more views and is 40 times more likely to get shared! […]

Do you want more of your web visitors to turn into qualified leads? Tony Haile, CEO of Chartbeat, analyzed a billion webpage visits and found that 55% of web page visitors spend less than 15 seconds on a page. […]

What are the best words to use in a headlines and titles? How many words should a title contain? What makes the best title? You may be surprised what science shows are the answers to these questions. Here’s how to create the best title based on scientific research of over [...]

Here’s how to get more qualified leads by simply adding a CTA to your major pieces of content. […]

Despite all of the recent advances in B2B marketing, Forrester Research states that nearly 2/3 of B2B marketers identify engaging key decision makers as their top challenge. Why do we struggle to engage key decision makers and convert them into qualified leads? […]

Are you being asked to generate more leads without being given more resources to do so? Here’s how you can use themes to get more leads with limited resources. B2B marketers state that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. [...]

CMOs say that building up content marketing is the second most important initiative, second only to measuring ROI. Yet most marketing organizations don’t have a culture that reveres content creation. […]

Do you find it challenging to consistently produce marketing content? 50% of B2B marketers tell MarketingProfs that producing marketing content consistently is their top challenge. Here are 2 steps you can take this week to start consistently producing marketing content! […]

How important is your content marketing strategy? CMOs at technology companies report that building up content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. Yet 70% of marketers lack a consistent or integrated content strategy. Even though most B2B marketing teams believe content [...]

Do you feel that your content marketing strategy isn’t providing the results you are hoping for? 51% of marketers tell Forrester Research that their content marketing efforts are only somewhat effective and an astounding 87% of B2B marketers admit that they struggle to produce content that truly engages their buyers. [...]