Guest blogging is very popular right now. There is a lot of debate about whether it will continue to be a good SEO practice, but it is hard to argue that guest blogging is a great way to build up a lot of content. Matt Heinz of Heinz Marketing has [...]
Craig Holman, Senior Manager of Interactive Marketing for MedAssets, shared how MedAssets uses marketing automation and how it has been successful at getting sales adoption of marketing automation. […]
My previous post, How to Use Silent Autoplay Video to Increase Conversions, provided four examples of how some of the best companies, HubSpot, MailChimp, Asana and Wistia, are using silent autoplay videos to increase conversions. Now we will take a look at how you can easily build silent autoplay videos [...]
Auto-play videos are a powerful way to teach users about your offerings, but many of us hesitate to use them because of bad experiences of going to websites that immediately start playing sound. Some smart companies are starting to use silent video and HTML animations to improve conversions. How are [...]
Is it an effective social media practice to post the same post across all social media networks, multiple times during a day or week? This is a question I’ve been curious about, so when I got the opportunity to speak with Pam Moore, a Top 10 Social Media Power Influencer [...]
Should a company launching its first social media effort focus on working a single channel really well or divide its efforts across multiple channels? This is a question I’ve been curious about, so when I got the opportunity to speak with Pam Moore, a Top 10 Social Media Power Influencer [...]
When was the last time you interacted with your social influencers? Are you positive you know the last time you interacted with all of your top influencers? Do you know when you last commented on their blog or Google Plused, Tweeted, Facebooked or LinkedIned them? Chances are you don’t. Here’s [...]
Eric Wittlake, leading B2B marketing blogger, thought leader and Media Director at Babcock & Jenkins, shared how you can ensure your content is great.
We know our marketing content needs to be great to stand out from the competition to capture our audience’s mind share. There is no shortage of content telling us that most content is mediocre and we have to be sure our content is great. But what makes great content? [...]
Are you looking for new ways to repurpose content? Of course you are. We all want new ways to take advantage of the hard work we have already done. Would you believe me if I told you that you had a cornucopia of content that is just sitting there untouched? [...]