About Torrey Dye

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So far Torrey Dye has created 44 blog entries.

LinkedIn Sponsored Updates : My Experience & Results

There is a ton of excitement around LinkedIn Sponsored Updates, but what kind of results can you expect? Find out what to expect as I review my experience, results, and steps using LinkedIn Sponsored Updates. […]

How Do We Compete

Craig Rosenberg, aka the Funnelholic shares how to compete in a really competitive content marketing segment.

How to develop the voice of your brand’s content

  Every brand’s content needs a voice, but creating a voice for a brand that is made up of many contributors isn’t an easy task. Craig Rosenberg, aka the Funnelholic, has one most distinctive voices out there and helps a lot of brands fine-tune their voice. So, when I got [...]

How To Create Amazing Content From Interviews

You have access to some of the greatest minds in your industry, product experts, thought leaders, services leaders and partners, but it is often like pulling teeth to get them to help you create content. According to the 2013 B2B Content Marketing Benchmark report by MarketingProfs, 52% of B2B marketers [...]

How to make product videos in 3.5 hours

You already know how beneficial product videos are to your marketing arsenal, but how do you create a lot of videos with limited resources? A comScore study found that product videos provided a 35% lift for the featured product. According to the Kissmetrics post, Can Product Videos Increase Conversion Rates, [...]

Mark Schaefer On Content Marketing

Mark W. Schaefer, best-selling author of three marketing books, globally-recognized blogger, speaker, educator, business consultant and author who blogs at {grow} — one of the top marketing blogs of the world, shared three strategies that marketers need to focus on to make sure their content maintains mindshare with their customers.

Balancing Content Marketing Quality and Quantity

Are you sacrificing content marketing quality for quantity? How can you start producing better quality content while still keeping up with the pace of the content you are already committed to across various channels? That question is exactly what I asked Mark W. Schaefer, best-selling author of three marketing books, [...]

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