Delivering The Right Content At The Right Time
Nate Kristy, Vice President of Marketing at Preparis, shared how Preparis is delivering the right content at the right time.
How Preparis Is Building A Predictable Revenue Cycle
Nate Kristy, Vice President of Marketing at Preparis, shared how Preparis has worked to build a predictable revenue cycle over the past six months. […]
LinkedIn Sponsored Updates : My Experience & Results
There is a ton of excitement around LinkedIn Sponsored Updates, but what kind of results can you expect? Find out what to expect as I review my experience, results, and steps using LinkedIn Sponsored Updates. […]
How Do We Compete
Craig Rosenberg, aka the Funnelholic shares how to compete in a really competitive content marketing segment.
How to develop the voice of your brand’s content
Every brand’s content needs a voice, but creating a voice for a brand that is made up of many contributors isn’t an easy task. Craig Rosenberg, aka the Funnelholic, has one most distinctive voices out there and helps a lot of brands fine-tune their voice. So, when I got [...]
How To Create Amazing Content From Interviews
You have access to some of the greatest minds in your industry, product experts, thought leaders, services leaders and partners, but it is often like pulling teeth to get them to help you create content. According to the 2013 B2B Content Marketing Benchmark report by MarketingProfs, 52% of B2B marketers [...]
The Difference Between Helping And Selling
Jay Baer provides a wonderful example of a company who gets Youtility and explains the difference between selling and helping in this inspiring video.
How to make product videos in 3.5 hours
You already know how beneficial product videos are to your marketing arsenal, but how do you create a lot of videos with limited resources? A comScore study found that product videos provided a 35% lift for the featured product. According to the Kissmetrics post, Can Product Videos Increase Conversion Rates, [...]
Mark Schaefer On Content Marketing
Mark W. Schaefer, best-selling author of three marketing books, globally-recognized blogger, speaker, educator, business consultant and author who blogs at {grow} — one of the top marketing blogs of the world, shared three strategies that marketers need to focus on to make sure their content maintains mindshare with their customers.
Balancing Content Marketing Quality and Quantity
Are you sacrificing content marketing quality for quantity? How can you start producing better quality content while still keeping up with the pace of the content you are already committed to across various channels? That question is exactly what I asked Mark W. Schaefer, best-selling author of three marketing books, [...]